How an Atlanta SEO Company is Changing the Tattoo World

It’s been a minute since we’ve posted, but I wanted to give you a quick update on how some very simple SEO (search engine optimization) on your website can make a world of difference in a business. No matter the industry, you have a website. No matter the website, you’ll need it optimized to rank in the search engines. No, we’re not talking about those so called “internet marketing specialists” who spam your emails with $100 ranking guarantees. We’re talking about legitimate marketing professionals who do the right thing all of the time. No shady tactics or gimmicks are needed these days to get great results. Now that your mind is a little more at ease, let’s get into how one Atlanta SEO company is helping out a small tattoo shop in Des Moines, Iowa.

SEO

SEO 101

If you want people to be able to find you online, you MUST have a website. If you want your website to be seen by those people, you have to know what they’re searching for EXACTLY. That’s where search engine optimization all begins… keyword research. Sure, we’ll get into on-page optimization best practices, social media marketing, and other internet fads, but if there’s one thing that’s for sure in this industry, is that you have to know where to start. For instance, if you “think” that people are going to be searching for one particular phrases over another because common sense dictates it so, then you’ll build an entire website around that particular keyword (or set of keywords). This is a bad guessing game to get into. If there’s one thing we’ve learned about the “common sense” approach to SEO, it’s that people don’t share the same common sense that we do as marketers. So, if you really want to know what search terms people are typing into Google, Bing, Yahoo, etc., then you had better utilize the free tool that Google offers called, the keyword planner.

After you’ve found some search terms to go after, hop on over to the Atlanta SEO company’s website that we’ll be referring to in the next few paragraphs for more info on how to get found in the search engines. They’ve got a blog that talks a lot more about it in great detail.

SEO Affecting Positive Change in Des Moines, Iowa Tattoo Shop

Now that we’ve got the basics of search engine optimization out of the way, let’s move on to how it helped a particular tattoo shop in Des Moines, IA gain some steam in an ultra-competitive market.

How many people do you think search for “Des Moines tattoo?” Furthermore, how many people per month are ready to go out and make an appointment to get their first tattoo, don’t know where to go, and in turn – use the search engines?

Well, both of these questions are misleading, but they’re common sense, right? Wrong. In fact, there are quite a towns, cities, and subburbs in the United States called “Des Moines.” Therefore, we must re-think our strategy and narrow it down a bit.

That’s exactly what this Atlanta SEO company did. It was pretty simple really, but they got some great results from it. Instead of a website simple titled Tattoo Des Moines, it was re-titled with the specification of “Iowa” at the end. On top of that, there was a whole website redesign, and if you ask us, it looks pretty awesome.

So, when analyzing your marketing strategy, don’t just be reaching out blindly – hoping to rank for phrases that you think people are searching for. Instead, do your basic research, and make adjustments in your approach. You’ll get a lot more customers that way!

more info on the SEO company mentioned in this post:

Search-Engine-Optimization-Atlanta
Force Boost
1425 Ellsworth Industrial Boulevard NW Suite 20
Atlanta, GA 30318
470-209-8754

Bail Bonds Marketing: An Interview with an Atlanta Bonding Company

I recently interviewed a company in Atlanta, Georgia in regards to the way that the bail bonds industry works. I wanted to get some information about the politics involved, the startup funds, the competition, and certifications involved because this is such a lucrative industry. Just think all of the people that get arrested in your town. Now divide your town’s population into Atlanta’s and multiply the number of jailed people by that number. Blows your mind doesn’t it? All of those people are prospective customers of a bail bonds company. Some of them will have their own money to pay the bond amount, but most won’t. They’ll be calling one of the local agencies to get them out of jail, or at least their families will. That’s where the marketing gets interesting.

The company I interviewed, Bail Bonding Now, is one of the newest Atlanta bail bonding companies but they don’t act like it. The owner of the company has a background in marketing and sales and can probably sell ice to an Eskimo, not that he’ll need to. People don’t really need to be talked into why they need to bond their friend or relative out of jail. They do need to know that they are getting the best deal though. They also want to deal with a company that’s professional. That’s where Bail Bonding Now comes in.

Marketing a Bonding Company

If you plan on opening a bonding company in the future, you’re going to have to market to the same population as all of the existing bonding companies. What makes you think that you’ll be able to penetrate the market any better than the other guys?

Well, there’s good and bad news for you. The good news is you don’t have to compete. Once you get certified in any given county, you’ll get listed by the Sherriff’s office as a licensed bondsman. You’ll get some business just from that alone. You’ll also be listed in that county’s jail.

Now, if you want to get more customers than your competition, you’re going to need to market yourself like crazy. Just look at what Bail Bonding Now has done and maybe even contact the owner to see if you can piggyback off of his efforts. He’s really a nice guy and he’ll give you some pointers to boot. He’s pretty much saturated his company’s name throughout the search engines and has more business than he can actually deal with right now, so he has to work as a coop to get some of the work off of his desk. That’s a good problem to have.

Here’s the company’s information for future reference. For more information on how bail bonds work in Georgia, check out the Storify article about this company.

Bail Bonding Now
235 Peachtree Street Northeast #400
Atlanta, Georgia 0303
Phone: 770-799-6756