DMA Portland (located in Tigard, OR) is one of the fastest growing marketing companies in the the Pacific Northwest. They attribute a lot of their results due to their hiring methods. You see, they don't hire employees. They hire entrepreneurs. The only thing is - these entrepreneurs that they hire haven't actually created anything yet.
That's right. No products. No services. No companies.
What makes them entrepreneurs? Nothing really, except for their characteristics. In this post, we will review what has made DMA Portland so successful with their processes and expansion.
DMA Portland Oregon
First off, don't even try to find out what "D.M.A." means. No one knows for sure. Just focus on what's important here...the company's expansion from very humble beginnings in Tigard, Oregon.
Getting ahead of the competition is the name of the game. It doesn't matter where you came from, its about where you're going. In order to get ahead of the rest, you have to do things differently.
The people that DMA Portland Oregon hires are a little 'different' than other people. If you want your company to do things a little differently, you hire people who are willing to do the same.
Employees don't color outside the lines. Entrepreneurs do. In fact, they draw up their own pictures so that they don't have to follow the same old drawing that everyone else has. They are creative and they are some of the hardest working people you will ever meet.
DMA Portland started with five staff members a few years ago. They now have expanded into California and employ over fifty people nation-wide. They hire people who want to get ahead, not NOT get fired. That's the difference.
To view more information on DMA Portland hiring standards, be sure to visit their weebly page for more information. Once there, you'll see why they only hire top talent for their marketing force.
DMA Portland Reviews Hiring Standards for Marketing
In order to serve their clients with the utmost integrity and professionalism, DMA Portland hires the best of the best. Here's what they look for.
Desire to take on new responsibilities
Desire for person and professional development
Management at DMA Portland reviews candidates' resumes based on these characteristics. Then, after an they are invited in for an interview, a person may show their true colors. In marketing, its not about how much you can follow directions. It's more about how much you want to learn and your dedication to get there.
If you follow the hiring requirements of what DMA Portland has, you will see your company grow beyond belief. You will not have to manage people who don't need managed. You will save yourself a lot of stress and heartache if you do this.
If you don't, you may continue to see declining profits in your marketing campaigns and decreased results for your clients. You may even find yourself out of business if you continue to hire people who do not have an entrepreneurial spirit. Be sure that you check out all of your job candidates thoroughly before you hire them for your marketing team. Just like DMA Portland does.
Copying what other successful marketing and sales companies are doing is a great way to succeed. Veritas Inc in Atlanta, Georgia is doing some great things that we can do as well. It takes a lot of effort to get a product or service off the ground and into the hands of consumers. So, why not just do what other successful companies are doing??
Veritas Inc: 3715 Northside Pkwy #400, Atlanta, GA 30327 (404) 869-0015
In this short article, we will look at what the direct sales company, Veritas Inc has been doing in Atlanta, Georgia to make it happen for their clients and what we can do that is similar for our own companies. In other words, we'll figure out what we can steal from them to enhance our sales and advertising as well.
Understanding what a makes a customer want to buy something is crucial. If you don't understand the nature of this, you are doomed. Folks love to buy things. They love looking at ads in magazines and walking through shopping malls. However, a person never likes to be SOLD something.
The marketing company in Atlanta, Veritas Inc, has really figured out how to sell to people without making them feel like they are being sold.
Why Should I Care About Veritas Inc?
Well, technically you shouldn't. However, you should care about the way that they are conducting business all over the Atlanta area. Veritas means 'truth.' So, I suppose that's why the company named itself this. The employees of Veritas Inc Atlanta go out and meet with customers face to face and do not believe in false advertising. They believe that in-person methods to gaining new customers builds more trust than some really cool television commercial.
Just think about it for a minute. How many times have you ever bought anything directly from a television commercial like paid programming? The truth is, t.v. ads do wonders with branding, but not a lot with actual sales numbers.
So, no you shouldn't necessarily care about Veritas Inc..but you have to understand that what they are doing in Atlanta is definitely working. In this next section we'll look at how they manage to create sales on the spot without customers feeling like they are being sold to.
Watch this short clip from Veritas:
Selling like Veritas Inc Atlanta
According to Veritas, Inc. Atlanta, the cornerstone of any successful sales campaigns begins with identifying a customer's needs. Really figuring out what the customer wants or likes in a particular service or product is critical. During your sales pitch, be sure to ask plenty of questions to identify the person's 'hot spots.' Don't ask too many so that you are viewed as 'annoying,' but enough to get a general 'feel' for the customers wants.
After you have identified what a person is looking for, figure out how your product or service can suit that person's needs specifically. Don't sell, educate. Tell them about previous success stories of other customers. Tell them about the benefits and features, but don't try to sell the product at this point. Sell the sizzle - not the steak.
Veritas Inc loves this part of the sales pitch. They tend to get really creative and as any sales professional knows, you are in fact selling yourself rather than selling a product. For more information on how this company is doing this specifically, be sure to visit this page from Veritas Incorporated: youtube.com/user/VeritasIncatlanta.
After you have really juiced up the service or product that you intend to sell to your prospective customer, its now time to ask for their business. Just recap exactly what you have just told them. Then give them a couple of options for purchasing. Then ask one more question..."Would you like to be billed or would you like to pay for this with a credit card?"
Don't ask them if they are interested. Don't say that you will come back to check on them next week. If you aren't sure of yourself, how can they be sure of you? For instance, if someone told me that a gas station down the street was selling gas for two bucks, but then asked me if I was interested in getting some - I would be very hesitant. Why would they ask me that? Is there something wrong with the gas? DON'T DO THAT! Just assume that a person is interested...because they should be! Just ask them how they want to pay.
If you follow this general sales outline established by Veritas Inc, you will see some major shifts in your mentality towards sales in general. Furthermore, you will see a large influx of customers! Both are a win-win I think.
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