I recently interviewed a company in Atlanta, Georgia in regards to the way that the bail bonds industry works. I wanted to get some information about the politics involved, the startup funds, the competition, and certifications involved because this is such a lucrative industry. Just think all of the people that get arrested in your town. Now divide your town’s population into Atlanta’s and multiply the number of jailed people by that number. Blows your mind doesn’t it? All of those people are prospective customers of a bail bonds company. Some of them will have their own money to pay the bond amount, but most won’t. They’ll be calling one of the local agencies to get them out of jail, or at least their families will. That’s where the marketing gets interesting.
The company I interviewed, Bail Bonding Now, is one of the newest Atlanta bail bonding companies but they don’t act like it. The owner of the company has a background in marketing and sales and can probably sell ice to an Eskimo, not that he’ll need to. People don’t really need to be talked into why they need to bond their friend or relative out of jail. They do need to know that they are getting the best deal though. They also want to deal with a company that’s professional. That’s where Bail Bonding Now comes in.
Marketing a Bonding Company
If you plan on opening a bonding company in the future, you’re going to have to market to the same population as all of the existing bonding companies. What makes you think that you’ll be able to penetrate the market any better than the other guys?
Well, there’s good and bad news for you. The good news is you don’t have to compete. Once you get certified in any given county, you’ll get listed by the Sherriff’s office as a licensed bondsman. You’ll get some business just from that alone. You’ll also be listed in that county’s jail.
Now, if you want to get more customers than your competition, you’re going to need to market yourself like crazy. Just look at what Bail Bonding Now has done and maybe even contact the owner to see if you can piggyback off of his efforts. He’s really a nice guy and he’ll give you some pointers to boot. He’s pretty much saturated his company’s name throughout the search engines and has more business than he can actually deal with right now, so he has to work as a coop to get some of the work off of his desk. That’s a good problem to have.
Here’s the company’s information for future reference. For more information on how bail bonds work in Georgia, check out the Storify article about this company.
Bail Bonding Now
235 Peachtree Street Northeast #400
Atlanta, Georgia 0303